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Local Business Websites vs Global/National Websites

Yes, there’s a big difference when creating a Website for Local Business instead of a National or Global base business.  Having the right website for your Local Business could mean the difference between 5 new leads in a month or 25!

 Knowing how Google decides what businesses to show in the search results is important.  At Mobile Advertising Partners (MAP’s), we know Google loves Google and we focus on that when building your Local Business Website.

We make sure that your business utilizes every Google tool possible to get the best ranking for your business in Local Search.  This includes, to name a few:

  1. Local Citations
  2. Google My Business
  3. Google Analytics
  4. Google Ads
  5. Google +
  6. Google Maps
  7. YouTube
Google My Business logo
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Local Search vs Organic Search vs Paid Search

  • Local Search: Local Search usually includes a geographical listing such as a city, county or state. Basically, the person is looking for goods or services close to them, in their city, county or even state. Mobile Advertising Partners specializes in Local Search for Small Businesses.
  • Organic Search: If you have goods or services, for example an online store, then you definitely need to think about, extending your “reach” outside of your local geographical area, nationally, even worldwide.  This Online Strategy calls for a different approach. When optimizing a website for Organic Search, the intention is to get the website to show up for certain searches, keywords, products or services no matter where the person searching lives. There is also “Paid Search” such as that affects Organic Search but that’s another topic in itself.

 

  • Google Adwords: This is “Paid Advertising” directly from Google.  Adwords can help you get faster results in Google.  Depending on your market, and choice of Keywords, Adwords is an economical way to get faster results and more business.

 

 

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Choosing a Domain Name

Choosing a Domain Name

With the Mobile Advertising Partner’s OnePagePlus© you own your Domain name and you get 6 months of free web hosting and Data Reports. The first step of developing your online identity is choosing a domain name. 

There are several factors in choosing the right domain name for your business and website. You have to know what your goals are for the site, who your customers are, and how or what “keywords” they will use when searching on the web. You can learn more here: 6 Things You Need to Build a Website. I’ll list a few more suggestions and links to help get your started:

  1. Keywords: Keywords are the words or phrases that define you and your business. They are the words that people type into search engines looking for specific products or services.  Example: search for > roofers in Detroit > brings up the search results for www.detrioitroofers.com.
  2. Keyword “Rich” domain name: This means that your domain name includes one of the phrases people are using to find your products and services. Example:  citynamedentist, plumbercityname, etc.
  3. Make it Brandable: Brandable means when you hear the domain name it sounds like a brand.  Think Nike, Coca Cola, 24 Hour Fitness……
  4. Keep it a .com if possible:  There are many other extensions like .restaurant, .net, .info. The most recognizable is still the .com extension. If you can get it, go  for it, if not use another extension or add some keywords to your domain name.
  5. Consider a “second tier” TLD: Google ranks these TLD's the same as a .com these days.  A “TLD” is the “.com” extension of a website’s URL.  Other notable examples are .org, .net, .info. Recently due to the surge of websites, new options for naming were created.  These include .restaurant, .fitness, .cat, .edu. These TLD’s tell you what the website is about. The most notable is .edu deals with Education sites.  Choosing the right TLD does help your visitors know what your site is all about.
  6. Consider buying the other extensions for your business:  Example .net, .info, .org. This can prevent confusion in the future should someone else decide to use the same URL name as you. You can wait on this until your site/brand takes off to keep expenses down.
  7. Try using a Domain Name Generator: Below is a great article that list 21 different Domain Name Generators.  One of my favorites is Name Mesh.  It shows a nice grouping of options from Fun to SEO to New.  For the full list go here:
    1. Elegant Themes-21 Domain Name Generators

For more info:

Moz-Choosing a Domain Name

Amy Andrews-How to Choose a Domain Name

Winning WP-22 Tips for Choosing a Domain Name

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Coming Soon! The DIY Blog!

The Mobile Advertising Partners “Do It Yourself Web Design ” Blog!

If you’ve read our About Page, you know that we are Bootstrapers.  We built our first screen printing machine from lawn mower and skateboard parts.  That helped us grow to where we were printing for Nike, Walmart and more.  We believe that kind of creativity and determination is what makes small business owners so great.  We want to help you grow and build your own online marketing machine.  [Read more…] about Coming Soon! The DIY Blog!

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