Yes, there’s a big difference when creating a Website for Local Business instead of a National or Global base business. Having the right website for your Local Business could mean the difference between 5 new leads in a month or 25!
Knowing how Google decides what businesses to show in the search results is important. At Mobile Advertising Partners (MAP’s), we know Google loves Google and we focus on that when building your Local Business Website.
We make sure that your business utilizes every Google tool possible to get the best ranking for your business in Local Search. This includes, to name a few:
- Local Citations
- Google My Business
- Google Analytics
- Google Ads
- Google +
- Google Maps
Local Search vs Organic Search vs Paid Search
- Local Search: Local Search usually includes a geographical listing such as a city, county or state. Basically, the person is looking for goods or services close to them, in their city, county or even state. Mobile Advertising Partners specializes in Local Search for Small Businesses.
- Organic Search: If you have goods or services, for example an online store, then you definitely need to think about, extending your “reach” outside of your local geographical area, nationally, even worldwide. This Online Strategy calls for a different approach. When optimizing a website for Organic Search, the intention is to get the website to show up for certain searches, keywords, products or services no matter where the person searching lives. There is also “Paid Search” such as that affects Organic Search but that’s another topic in itself.
- Google Adwords: This is “Paid Advertising” directly from Google. Adwords can help you get faster results in Google. Depending on your market, and choice of Keywords, Adwords is an economical way to get faster results and more business.