Choosing a Domain Name
With the Mobile Advertising Partner’s OnePagePlus© you own your Domain name and you get 6 months of free web hosting and Data Reports. The first step of developing your online identity is choosing a domain name.
There are several factors in choosing the right domain name for your business and website. You have to know what your goals are for the site, who your customers are, and how or what “keywords” they will use when searching on the web. You can learn more here: 6 Things You Need to Build a Website. I’ll list a few more suggestions and links to help get your started:
- Keywords: Keywords are the words or phrases that define you and your business. They are the words that people type into search engines looking for specific products or services. Example: search for > roofers in Detroit > brings up the search results for www.detrioitroofers.com.
- Keyword “Rich” domain name: This means that your domain name includes one of the phrases people are using to find your products and services. Example: citynamedentist, plumbercityname, etc.
- Make it Brandable: Brandable means when you hear the domain name it sounds like a brand. Think Nike, Coca Cola, 24 Hour Fitness……
- Keep it a .com if possible: There are many other extensions like .restaurant, .net, .info. The most recognizable is still the .com extension. If you can get it, go for it, if not use another extension or add some keywords to your domain name.
- Consider a “second tier” TLD: Google ranks these TLD's the same as a .com these days. A “TLD” is the “.com” extension of a website’s URL. Other notable examples are .org, .net, .info. Recently due to the surge of websites, new options for naming were created. These include .restaurant, .fitness, .cat, .edu. These TLD’s tell you what the website is about. The most notable is .edu deals with Education sites. Choosing the right TLD does help your visitors know what your site is all about.
- Consider buying the other extensions for your business: Example .net, .info, .org. This can prevent confusion in the future should someone else decide to use the same URL name as you. You can wait on this until your site/brand takes off to keep expenses down.
- Try using a Domain Name Generator: Below is a great article that list 21 different Domain Name Generators. One of my favorites is Name Mesh. It shows a nice grouping of options from Fun to SEO to New. For the full list go here:
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